Pink Tiger brings restaurant-quality hospitality beyond the restaurant in Vancouver
ABOUT THE
BRAND
Successful hospitality brands don't always grow by opening more restaurants. Sometimes, they grow by creating entirely new experiences!
After building a loyal following through Paratha2Pasta, a popular Indian restaurant in Surrey, British Columbia, the team expanded into premium catering services for weddings, corporate events, and private celebrations across Surrey, Vancouver, and the Lower Mainland.
Rather than operating as “Paratha2Pasta Catering,” they chose to build a standalone brand with its own identity. While the food already carried the trust and reputation, the catering business needed a distinct visual identity that reflected a more elevated experience.
So, the goal wasn't simply to look luxurious, it was to build a brand that guests would associate with refined hospitality, thoughtful presentation, and memorable celebrations from the very first impression.
FINDING BRAND'S EDGE
WHAT WE FOUND
The name already carried a strong visual advantage. Mention “Pink Tiger” and most people instantly imagine two things: pink and a tiger. The opportunity wasn't to invent a complex story, but to turn that instant mental picture into a brand people could recognise at a glance.
WHAT WE CHOSE
We decided to embrace simplicity over complexity — instead of adding layers of symbolism, we leaned into the strongest assets the brand already had. A confident tiger emblem, a distinctive pink palette, and refined typography to create an identity that's easy to recognise, easy to remember, and impossible to mistake for anything else.
WHAT WE REFUSED
We resisted the temptation to over-design. Rather than filling the identity with decorative elements, we kept every visual purposeful. The result is a clean, premium identity that stands out whether it's on a business card or wrapped across an entire catering van.
.png)
CRAFTING THE
IDENTITY
We didn't want people to simply read the name Pink Tiger.
We wanted them to picture it instantly.
With the direction clearly defined, we created a brand identity that embraces the bold simplicity of the name. The striking tiger emblem becomes the brand's unmistakable signature, while the vibrant pink palette adds warmth, celebration, and instant recognition. Paired with refined typography and understated layouts, the identity feels premium without relying on unnecessary embellishments.
From the logo design and stationery to menus, catering vehicles, event signage, and digital applications, every touchpoint was designed to work as one cohesive visual identity system.
The result is a catering brand identity that's easy to recognise, built to scale, and confidently reflects the elevated hospitality behind every Pink Tiger experience.
.png){kind=logo}